Creative is the New Targeting: How Meta is Redefining Audience Reach with Content-Driven Ads
The digital advertising landscape is undergoing a transformative shift. Gone are the days when we could rely solely on meticulous, interest-based targeting to reach the right audiences on platforms like Meta. Today, as Meta tells advertisers, “Creative does the targeting.” This shift to creative-led targeting is reshaping how brands approach their campaigns, and it’s more … Read more