As an online course creator, coach, or consultant, launching a successful business goes beyond just putting together amazing content. One of the biggest challenges is growing an audience that’s not only engaged but also ready to buy. If you’re struggling with building a loyal following, know that you’re not alone, and you’re in the right place.
At Level Eight, we’ve seen first-hand how powerful an engaged audience can be. Whether you’re just starting or have been in the game for years, this post will break down key strategies for launching and growing your audience, so you can convert more followers into paying customers.
Contents
- 1 Why Audience Growth is the Key to Launch Success
- 2 Step 1: Understand the Strategy – Not Just the Tactics
- 3 Step 2: Create a Clear, Focused Campaign
- 4 Step 3: Use Ads to Amplify Your Organic Reach
- 5 Step 4: Build Content That Creates a Connection
- 6 Step 5: Consistency is Key: Keep the Momentum Going
- 7 Step 6: Optimise and Adapt
- 8 Final Thoughts: Building an Audience is an Ongoing Process
Why Audience Growth is the Key to Launch Success
Too often, business owners focus on getting the perfect sales pitch or crafting the right funnel. While these elements are crucial, they can fall flat if there’s no audience to market to. As Loredana, our head coach, puts it, “You don’t have a sales problem, you have an audience problem.” Before you can launch anything successfully, you need a foundation of engaged, interested people who are primed and ready to buy.
So, how do you build that audience and keep them engaged? Let’s walk through some practical steps to help you grow your following and set the stage for your next launch.
Step 1: Understand the Strategy – Not Just the Tactics
When growing your audience, it’s easy to get lost in the weeds, posting endlessly on social media or trying every new growth hack. But without a clear strategy, you may end up spinning your wheels. At Level Eight, we emphasise the “why” behind every tactic. For example, many people might give you pre-made social media swipes or ad templates, but if you don’t understand the strategy behind them, you’ll never know how to optimise or adapt when things don’t go as planned.
Our approach focuses on helping you become a better marketer by teaching how to think strategically about your audience growth, rather than just throwing tactics at the wall and hoping something sticks. As Loredana shares, “It’s not enough to give you swipes and templates. I want you to learn the strategy, so you know what works and why.”
Step 2: Create a Clear, Focused Campaign
To grow your audience, the first thing you need is a clear campaign strategy. This doesn’t have to be overly complicated, but it needs to be focused on the audience you want to serve. A great way to start is by creating an ideal client avatar. Ask yourself:
- Who do you want to reach?
- What challenges are they facing?
- What solution can you offer?
Whether you’re growing an Instagram account from scratch or trying to reignite engagement on a large platform, understanding your audience is critical to shaping your content and message. From there, you can create content that speaks directly to their needs and interests.
Step 3: Use Ads to Amplify Your Organic Reach
If you’ve been posting regularly and still feel like your audience growth has stalled, running ads can be an incredibly effective way to amplify your organic reach. Ads not only help you get in front of new people, but they also allow you to test different types of content to see what resonates most with your audience.
Here’s the great news: you don’t need a massive budget. In fact, some of our best-performing campaigns were run with just $10 to $30 per day. Start small, test a few pieces of content, and let the data guide you. The key is consistency, ads can help you reach a broader audience, but you need to keep showing up.
Step 4: Build Content That Creates a Connection
Great content is the foundation of audience growth. But what does “great” content really mean? It’s not just about being polished or professional – it’s about creating connections. The content that tends to go viral and build long-term engagement isn’t always the most perfectly edited; it’s often the most authentic.
Focus on creating videos, posts, and stories that reflect who you are, what you stand for, and how you help. As Loredana shares in the challenge, “Your audience wants to know you, not just what you sell.” Don’t be afraid to show the behind-the-scenes of your business, share your journey, and let your personality shine through. Authenticity is what drives lasting connection.
Step 5: Consistency is Key: Keep the Momentum Going
Growing an audience isn’t a one-time task – it’s an ongoing process. Whether you’re just starting or have been in business for years, consistency is key. As you get more comfortable with creating content, it will take less time. For example, some of our community members find they can create Instagram-worthy content in as little as 15 minutes, especially when they’re in their “zone of genius.”
By committing to regular posting, engagement, and running ads when necessary, you’ll start to see momentum building. The compounding effect of consistent content creation and audience-building efforts will lead to exponential growth over time.
Step 6: Optimise and Adapt
As you continue to grow your audience, it’s important to continually optimise and adapt your strategy. Take time to review your metrics, what content is getting the most engagement? Where are you seeing the most followers? Which ads are converting the best? By paying attention to what works (and what doesn’t), you can refine your approach and continue to grow.
Audience-building is an ongoing journey, and sometimes, what worked last month might not work as well today. Stay flexible, and always be willing to experiment with new ideas.
Final Thoughts: Building an Audience is an Ongoing Process
Whether you’re launching a new course, planning a workshop, or simply trying to build a community around your brand, audience-building is the foundation. It’s not a one-time effort, but a consistent practice that, over time, will bring exponential results.
Remember, it’s not just about growing for the sake of growing. It’s about nurturing an engaged, loyal audience that’s ready to support you, buy from you, and become lifelong fans of your brand.
Want to dive deeper into these strategies and learn how to build your audience more effectively? Join us in our upcoming Audience Accelerator Challenge, where we’ll show you the exact steps to launch and grow a thriving audience.
Ready to attract and grow an audience that converts? Join our Audience Accelerator Challenge today to master the strategies that will take your course, coaching, or consulting business to the next level.
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